News and Events at Sierra Performance Coatings

A look at what’s happening at Sierra Performance Coatings.

September 1, 2021

Fenix Group Announces Acquisition of TCI Coatings

Minnetonka, Minn. – August 31, 2021 – Fenix Group (“Fenix”) is pleased to announce it has acquired substantially all the business assets of TCI Coatings (“TCI”), Lubbock, TX, a leader of specialty and high-performance coatings for industrial applications, serving Texas and surrounding states.

Fenix brands have been industry leaders for over 60 years in specialty high-performance coatings and concrete and decorative solutions for real-world challenges and has been focused on strategically acquiring premier brands to expand its manufacturing, sales, and distribution footprint.  CEO, Ray Torres, stated “TCI fits our strategic objective of acquiring strong brands, offering premium quality products, in areas where we are either not currently represented or are under-represented.  TCI allows us to expand our manufacturing and warehousing footprint in a region we consider very attractive and augments our already strong product portfolio for the Industrial market and OEMs.  We are extremely excited about TCI joining the Fenix family of brands.”

TCI Coatings ( was founded by Charles Horton in 1959 and is headquartered in Lubbock, TX.  TCI has historically supported its customer partners through unapparelled quality, service, and innovation.  Kathleen Tims, President of CCI said, “We have been in discussions with Fenix for some time now and believe we found the right partner for TCI. Our core values are very similar, which gives us great comfort for the ultimate benefit of our valued employees, customers, and vendors.  We look forward to supporting Fenix through the transition and the next growth phase in Lubbock”

Bob Madura, VP of Sales for Fenix’s Industrial Group said, “Partnership with TCI allows us to fill several product and geographic gaps, while adding much needed capacity to support our growth initiatives with a strong, recognized and respected brand in Texas and the surrounding states.”.

TCI’s attention to quality control, technical expertise, and onsite customer support has made them a recognized brand in the South and Southwest region.  In adding the TCI brand, Fenix Group now has six power brands within its portfolio, Sierra Performance Coatings, TK Products, SureCrete Design, Concrete Coatings, Burke Industrial Coatings, and now TCI Coatings. TK Products ( has been a leader in construction and concrete coating systems, with innovative air barrier and waterproofing systems. SureCrete Design and Concrete Coatings are leaders in the decorative and specialty concrete market segment (, (  Sierra Performance Coatings ( and Burke Industrial Coatings ( own proprietary, highly customized, leading edge technology for industrial coatings, OEMs and MROs. TCI is a great complement for the industrial coatings markets as a supplier of premium, high quality products.

For more information, please contact Ray Torres, CEO ([email protected]; 1-952-938-7223) or Bob Madura, VP of Sales ([email protected]) at 952-641-0730.


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